lydia seno
Lydia is a highly organized, efficient, detail-oriented, and inherently creative individual with a passion for social media, marketing, photography, and new technology. She writes clear, creative copy in line with a given brand that conveys relevant information and evokes emotion.
As a Client Service and Social Media Executive at advertising agency McKenzie Wagner, Inc. for six years, she's done a little bit of everything. At MW she managed and coordinated traffic for several accounts, actively participating in all facets of project management and client service, specializing in social media and online campaigns. She oversaw all aspects of creative from conception to execution, including direct mail, websites, newspaper, brochures, e-mail blasts, social media, TV, radio, outdoor advertising, and more.
She graduated with a B.A. in Psychology from Eastern Illinois University in 2009. After which, she worked at Carle Clinic in their Marketing and Market Research departments. There, she coordinated both internal and external events, monitored ROI for campaigns and media hits, and collected and compiled market research data to put marketing plans into action.
In 2019, she started a passion project — @thewhitespacehome on Instagram. Leveraging her eye for photography and knowledge of social media marketing, she organically grew a following of over 2,000 in under a year and monetized it. The knowledge she gained while growing an account from the ground up, she now puts to use for clients.